From Schoolboys to Software Founders: The Builders Behind SubTrack

In the summer of 2018, while most 15-year-olds were concerned with GCSEs and weekend plans, Luca O’Grady and Oscar Hunt were founding a business.

Operating out of their hometown in the UK, the duo launched Impact Media Management, a marketing agency that would make them the youngest members of any Chamber of Commerce in the country. Their early entrepreneurial spirit garnered attention quickly; local newspaper profiles, a BBC Radio feature, and a nomination for Young Entrepreneur of the Year in 2019 followed.

But what began as a bold teenage venture soon evolved into something far more significant.

By 2020, O’Grady and Hunt had formally incorporated the business as a limited company and, sensing a gap in the market, pivoted to focus exclusively on the construction sector — an industry often underserved by modern, digital-first marketing solutions. While pursuing their studies at the University of Sheffield, they continued running the company, gaining hands-on insight into the daily operational frictions plaguing site-based businesses.

“The construction industry doesn’t just have a productivity issue, it has a paperwork issue,” says Hunt. “Time theft, compliance gaps, manual timesheets; it all adds up to real cost.”

Listening to clients became a kind of competitive advantage. One long-standing customer relationship would eventually evolve into a joint venture: SubTrack.

A Digital Solution to an Analog Problem

Set to launch publicly in summer 2025, SubTrack is a workforce management software platform designed specifically for construction firms. The product addresses two of the industry's chronic pain points: time tracking and paperwork. At its core is a geofencing-enabled clock-in system that ensures staff can only start the day on-site, significantly reducing time theft — a persistent problem in an industry where margins are tight and oversight is often limited.

In parallel, SubTrack digitises the reams of compliance documents and timesheets that traditionally pile up in site offices, replacing them with a centralised, intuitive system. “The goal,” says O’Grady, “is to make admin invisible — so site managers can focus on the work, not the paperwork.”

Early versions of the software have already been tested in live construction environments, with tweaks currently being made to improve offline performance — a crucial feature given the spotty connectivity common to many UK building sites.

Looking Ahead

Though their roots are firmly in British soil, the ambition behind SubTrack reaches further. Once they’ve established a stronghold in the UK’s small- and medium-sized construction sector, O’Grady and Hunt have their eyes set on international markets. “Construction is global. So are its inefficiencies,” notes Hunt. “If we can fix this for the UK, we believe the model is transferable.”

For now, however, the focus remains squarely on execution. With a product nearing readiness, a summer launch around the corner, and a loyal client base already backing the system, the former schoolboys behind SubTrack seem poised to make as big a mark on the construction world as they did on their local business scene nearly a decade ago.

And this time, the foundations are even stronger.